Private Deal DeskFor established real-estate operators · Founding cohort open
Scale your deals on software, not headcount.
Private Deal Desk builds the custom software and runs the acquisition and marketing for established real-estate operators, so your capacity scales without another hire. You stay in command. The work runs itself.
- Apply (2 minutes)
- See it run live on your market, on the consult
- We build and run it; you close
You didn't scale a business. You scaled a payroll.
Every time you grew, you hired. A VA to pull lists and push buttons in PropStream and the county site. A dialer team. Someone to chase the follow-up that still slips. A marketer for the months you can afford one.
You are not running a real-estate operation, you are running the staff that runs the tools, and every new deal needs more of them. The cap on your business was never the market. It is that the work lives in people instead of in software.
Headcount is the most expensive way to do something a machine should already be doing.
What we build
The Operator's Department: built to your operation, run by us.
Not a tool you log into. Not another subscription. We build and operate the four functions a modern real-estate operation runs on, custom to your markets and your buy-box, on your own accounts.
Custom software and applications
The internal tools nobody sells you: deal pipelines, owner and portfolio dashboards, buyer portals, underwriting calculators. Built to how you actually work, in your brand.
dashboards · pipelines · portals · underwriting
Automation and software robots
We automate the portals and tools your team runs by hand. If a person can do it in a browser, a robot can do it for you, around the clock: PropStream, the MLS, county sites, your CRM, the dialer.
any web portal · 24/7 · no VA
Applied marketing
Acquisition and brand run as a system, not a freelancer: multi-channel seller outreach in your voice, AI voice that answers in under sixty seconds, content and ads that do not go dark when you get busy.
outreach · AI voice · content · ads
The acquisition engineFLAGSHIP
Our flagship build: every property qualified on free public data first, paid skip-trace only on the top fraction, motivated sellers handed to your closer. Backtested on 12,700 real closings.
free-data gate · skip-trace the top % · qualified sellers
Point us at the bottleneck. We build the part of the department that fixes it, then the next.
Everything runs on your own accounts, under each tool's terms. Your data stays yours, never resold.
Why this desk
What only this desk does.
Plenty of people will sell you leads, a course, or another tool. None of them build the operation and run it for you. Four things set this desk apart.
We replace headcount, not add tools
Everyone else sells you another subscription, a course, or more leads. We build the software and run the operation for you, so you stop hiring people to grow.
Data-first acquisition (the gate)
Everyone else pays to skip-trace the whole list. We screen on free public data first and enrich only the top fraction. The gate is the moat.
It runs on your accounts
The whole build lives under your own logins, your brand, your data. You own it; we operate it. Nothing to rent, nothing to lose if you ever walk away.
One operator per market
We build it for you, not your competitor. Where it fits, your market is yours alone. When it is taken, it is taken.
Measured, not promised
The acquisition engine is what a PDD build looks like in production.
Before we built it for a market, we backtested the qualification model against 12,700 actual Philadelphia county sales, ARV-to-MAO against the prices deals truly closed at, not portal estimates. Today the discovery engine, the gate, skip-trace enrichment, and dispo matching run live across 29 automations and recalibrate per market on your own closings. That is the caliber we build at. The client case study is the one we write together, in your market, which is exactly why the founding cohort exists.
Live modules and the backtest are real. Per-client results are what we build together; figures are illustrative, not a guarantee of income or deal volume.
From raw list to booked appointment
last 30 daysQualified sellers, trailing 8 weeks
+71%Where the qualified come from
share of qualifiedOperating signal from a representative build. Figures are illustrative of how the department runs, not a guarantee of income or deal volume.
What you get
A whole department, for less than one senior hire.
One engagement, the whole operation. We build and run every function below, custom to your markets and on your own accounts. What you would otherwise staff a team to do, scoped to your build and priced on the consult.
Custom software
- Deal pipeline and dashboards, in your brand
- Buyer portal and underwriting calculators
- Built to how you work, never a template
Automation robots
- Any portal your team runs by hand
- On your own accounts, around the clock
- PropStream, MLS, county sites, CRM, dialer
Applied marketing
- Multi-channel seller outreach in your voice
- AI voice: speed-to-lead under sixty seconds
- Content and ads that do not go dark
The acquisition engine
FLAGSHIP- Free public-data gate before any spend
- Skip-trace only the top fraction
- Motivated sellers handed to your closer
Cash-buyer network
- Dispo matching to buyers who actually close
Recalibration
- Models sharpen on every deal you close
To run this yourself, you would hire
- A developer to build the tools
- $8k–15k / mo
- A VA in every portal
- $2.5k–4k / mo
- A marketer who actually stays
- $4k–8k / mo
- The tools, the ramp, the managing
- your time
$15,000+ a month in payroll, before a single result.
And you still have to manage all of it.
A target in writing
If we miss your sixty-day target, your monthly pauses until we hit it.
At setup we agree on a qualified-appointment target for your first sixty days, and we keep building until we reach it. We also ship your first live module within fourteen days of setup, or your setup fee is refunded.
A service commitment on appointments and delivery. Not a guarantee of income or deal volume.
Your department: one flat monthly. No payroll, no managing.
We scope and price your exact build on the consult. A one-time setup, then a flat monthly, with no cut of your deals.
Hiring costs shown are typical US market ranges, for comparison only.
How we work
We map your operation, build in phases, and run it on your stack.
- 01
Map
In the consult we map your operation, your markets, your buy-box, and the bottleneck that is capping you.
- 02
Build to you
We design the department around how you already work. Custom, your brand, your criteria. Never a template.
- 03
Ship in phases
Live modules switch on at setup; the rest ships in weekly deliveries. You are not billed for build time.
- 04
Run on your accounts
Paid tools and data run under your own logins and their terms. Your data stays yours, never resold.
- 05
Recalibrate
Every deal you close sharpens the models to your market. The department gets better the more you use it.
It starts with the map
One consult to find the bottleneck capping you, before a line is built.
See if your market is open
The work everyone else leaves to a person.
Any web portal
If your team does it by hand in a browser, we turn it into a software robot: the tools you already pay for, operated for you on your accounts, around the clock.
Speed-to-lead that does not sleep
AI voice answers a new motivated seller in under sixty seconds, day or night. The first to reach them usually wins the deal.
Dispo that learns each buyer
The system maps what each cash buyer actually closes on and ranks them for you, so the right buyer for your contract is clear. You make the assignment.
A department that improves
Every close feeds the models. The software gets sharper at your market over time, with no one tuning it by hand.
Autonomous R&D desk · daily and weekly
A development desk that scans every day for your next edge.
Inside the desk runs a research and development function that never stops, scanning daily and weekly for what is new, in real estate and in technology at large. New robotics, new AI, new automation: we test it against your operation and translate whatever wins into software, marketing, and workflow you can use. When the field moves, you do not chase it. It shows up in your build.
New tech, daily and weekly
A standing R&D desk scans every day and week for new tools, models, and methods landing in real estate, then builds the ones that prove out into your stack.
Robotics and AI, brought to your niche
We track breakthroughs in robotics and artificial intelligence across every industry, then translate the ones that matter into automation your operation can actually use.
Software, marketing, automation
Every find becomes something you can deploy: a new software capability, a sharper acquisition channel, or one more task lifted off your team.
The newest in robotics and AI, translated into your operation as it proves out.
What you would have to assemble vs the department we run.
Your numbers, not ours
Built to pay for itself on the first deal it helps you close.
We are not going to put invented monthly figures on a page. Run it on your own numbers instead. Take your average assignment fee, say $15,000 residential or $40,000 commercial. Setup is a one-time fee, then a flat monthly, with no cut of your deals. The department is built to earn that back on the first deal it helps you close. Every deal after that is the return.
This is not a promise or a guarantee of income or deal volume. Your results depend on your market, your deal flow, your offers, and your team's execution. Private Deal Desk provides technology and marketing services and does not broker, list, or close transactions.
Run your numbers, then let us scope the build to them.
See if your market is openHow we work together
A target in writing. Month to month. Your deals.
A target in writing
At setup we agree on a qualified-appointment target for your first 60 days. If we miss it, your monthly pauses until we hit it, and we keep building. We also ship your first live module within fourteen days of setup, or your setup fee is refunded.
Month to month
Cancel anytime after setup. No long lock-in.
You keep your deals
We never take a cut of an assignment. You keep one hundred percent of your fees.
Your data stays yours
Paid tools run on your own accounts under their terms. We do not resell your data.
You close, not us
Private Deal Desk builds and runs the technology and marketing. You and your licensed team close the transactions.
Founding partners
We are taking a small founding cohort. One operator per market.
This is the build phase, and we are being straight about it. We are onboarding a limited number of founding operators at founding terms, in exchange for one thing: a documented result we can both stand behind. In return, where it fits, you get single-market exclusivity. We will not build the same department for a competitor in your market. When your market is taken, it is taken.
- Philadelphia· Taken
- Dallas–Fort Worth· 1 seat
- Houston· Open
- Your market· Check
Founding terms
Preferred pricing for the founding cohort, locked while you stay.
Single-market exclusivity
Available to founding partners by fit. Your edge stays yours.
A real partnership
You help us prove it in your market; we build it around your buy-box.
Private Deal Desk
Founder note
From the desk
I am not going to sell you another list or another tool. I build the software and automation your operation should already be running on, and I run it with you.
We are in the founding phase, so I take a small number of operators per market and stay straight about what is proven today and what we build together. You bring the markets and the closer; we build the department around them and stand behind a target in writing.
If your growth is capped by people and tools instead of deal flow, that is exactly what we fix.
See you on the consult.
By application
We take on a small number of operators at a time.
The consult is a working session, not a pitch. We look at your markets and your current deal flow, show you the system running on real data, and scope and price the build to your operation right there. If it's a fit, you see exactly what your build looks like and what it costs. Because we're onboarding a founding cohort, we book a limited number of these each week.
Live on the call
We put one of our agents to work in front of you, like a virtual assistant running a real task in your operation. You watch it work before you decide anything.
Answer a few questions so we only book operators we can actually move the needle for.
Questions operators ask first.
What exactly do you build?+
Four functions: custom software and apps, automation and software robots, applied marketing, and the acquisition engine. We build the parts your operation needs, custom, on your own accounts.
Is this just a lead-gen agency?+
No. Lead-gen sells you more leads. We build and run the software, automation, and marketing your operation runs on. The acquisition engine is one piece of that, not the whole thing.
Can you really automate a specific portal we use?+
If a person on your team can operate it in a browser, on your account and under that tool's terms, we can automate it. PropStream, the MLS, county sites, your CRM, the dialer.
Can I see it work before I commit?+
Yes. On the consult we put one of our agents to work live on a real task in your operation, like a virtual assistant, so you watch it run before you decide anything.
Who actually talks to the sellers?+
AI voice handles speed-to-lead and the first qualification in under sixty seconds. Your closer takes the booked, motivated seller and closes.
What do I need to already have?+
A closer or acquisition manager, your own data-tool accounts, and four or more closings in the last 90 days.
How fast does it work?+
Live modules switch on at setup. The full build ships in phases over one to two months. You are not billed for build time; setup is a flat fee.
Is there a contract?+
Month to month after setup. Cancel anytime.
What about cash buyers?+
Beyond acquisition, our software surfaces and ranks verified cash buyers by what they actually close on, so you can place your contract with the right buyer faster. You assign the deal; we do not broker or take a cut.
Do you broker or close my deals?+
No. We build and run technology and marketing. You and your licensed team close every transaction.
Keep scaling the old way and the math doesn't move.
Every new deal needs another hire, your margin walks out as payroll, and the operator who automated reaches the seller while your VA is still pulling the list. The ceiling was never the market. It is that your operation lives in people instead of software.